Mr. Mathie, Principal and Managing Director of CUE Design, approaches brand strategy with the discipline of a Marketing MBA, combined with 25 years of experience crafting creative solutions. As Cue’s strategic lead, he has worked with blue chip brands in a variety of categories, such as consumer products and services, packaged goods and durables, corporate branding, B2B, technology and more.
Throughout his career, Ed has enjoyed working at some of the best creative organizations in advertising and design. Prior to co-founding Cue in 2004, he served as Managing Director of Duffy at Fallon Worldwide and General Manager at Carmichael Lynch Thorburn. Ed delivers valuable insight to clients through his unique ability to understand both the underlying business challenge and the power of creative expression.